EP: 11 - How I Raised $9,339 & Almost Died Last Weekend

April 6, 2017

Nick reveals the promotion he just recently ran to raise nearly $10,000 for a local charity organization, how it brought in over 200 new customers, brought him over $5,000 in free advertising, and how big of an impact it made within his community…and how any bar owner and some restaurant owners could do the same. Nick also goes into detail how he almost “died” on his way home from Vegas from the Nightclub & Bar Show

In This Episode You’ll Learn:

  • How to get thousands in free publicity
  • How to run a specific charity promotion with zero marketing costs that brings a flood of new customers to your doors.
  • The questions you need to ask yourself about your next promotion in order to get the highest ROI
  • The marketing strategy he used that costs pennies on the dollar to pop up in front of thousands of people

 

Links Mentioned In This Podcast:

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

00:0000:00

Ep 10: Easiest System For Holding Your Employee’s Accountable W/ Shane Murphy

March 24, 2017

If you're having trouble getting your managers and other staff members to remember to do certain tasks or if you feel you're a bit unorganized and you're looking for the perfect system / solution to help you stay on track, then this episode is for you. Nick has been using a system called Jolt to train his new employee's and to hold them accountable of their daily and weekly duties. Nick interviews Share Murphy who works for Jolt to dive even deeper how bar and restaurant owners can make their lives 10 times easier! 

 

In This Episode You’ll Learn:

  • How Nick makes sure his staff is looking their best for every shift
  • The easiest way to make sure daily cleaning is being done in a way where employee's can't just "check it off" - this is nearly 100% bullet proof solution to making sure the most important things in your business gets done on a daily business.
  • A way to take any smart phone and create short training videos for training purposes so they are easy to find, easy to consume, for any staff member to remember how to do that specific task. 
  • Plus Nick's most favorite feature that has now caused his hair not to turn grey in his mid 30's anymore! 

 

Links Mentioned In This Podcast:

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

https://joltup.com/ 

00:0000:00

EP: 09 - The Best Kept Secrets Of People Management & Restaurant Culture

March 22, 2017

In this episode Nick interviews Jesiah Mauck from Grey Bar Solutions on the best kept secrets to people management and your bar or restaurants culture. There's no way any bar or restaurant can be a success if the employee's don't care about their customers. Jesiah reveals exactly how to turn your staff into a powerful team that is happy, wants to see your business succeed, and wants to take care of your customers!

 

What You'll Learn:

  • What your biggest competitive advantage really is (It's not what you think!)
  • How to take a staff that doesn't listen, that doesn't seem to care, and turn them around to WANT to provide the best hospitality they can.
  • The 7 secrets to creating the best company culture that will ultimately out weigh your competition and win customers for life. 
  • The lesson Nick learned when his own manager gave him a piece of his own mind that has now transformed the way he talks to his employee's - this is a big game changer / eye opener for those who feel their employee's can never do their job right.

 

 

00:0000:00

EP 08: 3 New Bar & Restaurant Promotions To Out-Beat Your Competition

March 21, 2017

In this episode Nick interviews Greg from Interactive Promotions where he'll give you 3 new bar / restaurant promotions that will grab massive attention and get new customers in your doors. If you're looking for something totally new, fresh, and BIG - you'll find 3 ways to make that happen here! 

In This Episode You’ll Learn:

  • How to give away $10,000 in cash, without it coming from your own pocket
  • The pick the safe promotion that will get foot traffic in your doors for weeks and why this promotion is a no brainer for any bar or restaurant who needs new customers.
  • How to apply the 99 bottles of beer on the wall promotion in your bar.
  • How to get sponsors to pay for these promotions so no money is coming out of your pocket! 

Links Mentioned In This Podcast:

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

Interactive Promotions 

00:0000:00

EP 07: Snap Chat Secrets To Boost Your Bar Promotion’s ROI With Louie LaVella

March 13, 2017

If you’re not using Snapchat for your bar or restaurant, you’ll know exactly why you should be after listening to this episode. Snapchat has grown so fast that within one year it has grown just as fast as Twitter did in it’s first 4 years. If you’re looking to get the 20 to 30 year olds in your business, you must listen to the episode where Nick gets expert advice from Louie LaVella, one of the bar and nightclub industries #1 social media marketing experts.

In This Episode You’ll Learn:

 

  • The new feature that’s just rolled out that will give you better branding then just about anything else.
  • How to use Snapchat and actually profit from it.
  • How to apply Snapchat to your business, even if you hate technology and want nothing to do with it…..besides the new customers it’ll bring you.
  • How to create a loyalty program with Snapchat and the fastest way to build your members.

 

Links Mentioned In This Podcast:

Go to www.BrsBookFree.com - Receive Nick’s #1 Book, Bar Restaurant Success: How To Attract New Customers, Turn Them Into Raving Fans, & Become Unbeatable In Any Market

00:0000:00

EP: 06 - 7 Secrets To Success In The Bar & Restaurant Business

March 1, 2017

Description:

Do you know the key differences that set successful restaurant and bar owners aside from the ones who are struggling or just getting by? In this episode Nick reveals the 7 secrets he’s found in his most successful clients and mentors that he’s learned from over the years. Apply these 7 secrets to success and you're guaranteed to achieve everything you want in live.

 

In This Episode You’ll Learn:

  • The secret behind Thomas Edison’s success and why this is one of the most critical things you should be applying to yourself.
  • How asking yourself the right questions will catapult your weaknesses into strengths and allow you to become unstoppable.
  • Why you should be hanging out with the 6 and 7 figure club members, how to find them, and what that will do for you.
  • What building a platform really means and why it’s crucial in your future success - If you’re not doing this - you’re losing out on hundreds of thousands of dollars over just a few years time.

 

Links Mentioned In This Podcast:

Episode #1 - 3 Ways To Create Breakthroughs In The Bar / Restaurant Business

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

00:0000:00

EP 05: St. Pats Bar Promotion: $10,000 Pot of Gold Giveaway

February 24, 2017

If you’re looking for a totally new promotion, that will grab the attention of everyone in your area, including the news stations, and that will make you stand out from EVERY one of your competitors - you must listen in on this episode where Nick reveals how you can give people a chance to win a $10,000 pot of gold!

In This Episode You’ll Learn:

  • How to make sure that when and if people when the $10,000, none of that money comes from you pocket.
  • How to make everyone a guaranteed winner - not of the $10,000 but of another prize that actually puts more money in your register
  • How to get new and existing customers in the door for this promotion, spending money, before the big St. Patty’s day celebration
  • How to promote this event to get the most exposure and highest ROI!

Links Mentioned In This Podcast:

Example of lead capture page used for this promotion - Please note: opt in box doesn’t work, this is just to show you the layout.

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

Interactive Promotions - company who sells the insurance

00:0000:00

Ep: 04 Five Key Ingredients You Need To Triple Your Restaurant Marketing ROI

February 20, 2017

 

Description:

Ever feel like you’ve wasted money marketing your bar or restaurant? What if you had a proven formula that could generate a positive ROI almost every time you ran a new ad campaign? In this episode Nick delivers the 5 key ingredients you need in every restaurant marketing campaign to get the highest ROI possible.

 

In This Episode You’ll Learn:

  • The number one mistake owners are making with the headline of their ads and why it’s draining their pocket books
  • How to get your customers / prospects to take action on your offers right away instead of forgetting about them.
  • How to grab the attention of your prospects and get them to consume your entire marketing message without using images
  • The 2 types of subject lines to use in your e-mails in order to get the highest open rate - this one little tweak will easily triple your open rates on your emails.

 

Links Mentioned In This Podcast:

Download The 5 Key Ingredients To Tripling Your Restaurant’s Marketing ROI

Episode #3 - How To Profit From Every Marketing Campaign You Run

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

00:0000:00

EP 03: How To Profit From Every Restaurant Marketing Campaign You Run

February 14, 2017

In this episode Nick will cover the one key ingredient you need in your marketing and advertising that will allow you to profit from almost every dollar you spend, as long as you do this the right way. It’s not easy, it’s takes some time to learn how to apply this key ingredient, but when you do master this, it allows you to print money on demand!

 

In This Episode You’ll Learn:

 

  • The #1 reason most owners never see a profit in their advertising and the one simple tweak to fix that.
  • Why it’s getting harder and harder every year to get our marketing messages in front of our new and existing customers and what to do about it so you stand out from the competition.
  • The difference between great marketing and wasteful marketing - this is a true eyeopener!
  • The one sole purpose of marketing and advertising - and why 90% or more of owners forget this. If you can remember this - you’ll instantly double your ROI on your current marketing dollars.
  • What you must understand when it comes to free marketing strategies and paid marketing strategies - if you don’t get the difference, consider you ad dollars wasted.

 

Links Mentioned In This Podcast:

 

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

Get Nick’s LRVO formula flowchart and videos here

00:0000:00

EP 02: How To Double Your Loyal Regulars With The LRVO Formula

February 14, 2017

In this episode Nick will go over what he believes to the fastest, easiest, most profitable, and least riskiest way to grow any bar or restaurant business, in any part of the country, even the world. Loyal Regular Value Optimization is the formula Nick uses in his bars and his clients, that is responsible for creating some of the highest grossing bar and restaurant promotions in the industry, using zero marketing dollars.

 

In This Episode You’ll Learn:

 

  • The number one thing you must do before you ever start running a marketing campaign to new or existing customers
  • The BEST type of offer to use when trying to get new customers in your doors - even if you have a low advertising budget
  • Why advertising like a franchise will kill your bank account and what that even looks like
  • How to get every single brand new customer who chooses to do business with you, to like you, trust you, and want to continue doing business with you - even if they’ve never met you in person
  • How to get the highest ROI on your marketing dollars and the biggest mistake so many owners are making - without even knowing they are making - which is why the suffer from marketing and promotional frustration disorder.

 

Links Mentioned In This Podcast:

 

Get Nick’s #1 Selling Book For Free By Going To www.BrsBookFree.com

Get Nick’s LRVO formula flowchart and videos here

00:0000:00